Let’s start with what is a BLOG?

A blog is an online journal.
A business soapbox.
A collaborative space.
A news outlet.
Memos to the world.
It’s whatever you want it to be.

In simple terms, a blog (or Web Log) is a web site where you write stuff on an ongoing basis. New posts shows up at the top, so your visitors can read what’s new. Share your thoughts, photos, and more with your friends, customers, and the world. BLOG sites like this one are designed with software tools that allow even novice web users to make and edit posts without having to know any code. How cool is that?

You can choose to allow BLOG visitors to comment on your posts. Or not. The really great thing is that allowing folks to comment on your posts is fairly safe with a set of built-in checks and balances that allow only comments you approve to be posted to your site.

Why have a BLOG?

There are lots of reasons to have a BLOG. If you’re a business owner, it’s a no-brainer. Consider these points:

• Add some fun to your existing Web site.
• It increases communication. This is almost always a good thing.
• It increases profile. Gain a reputation for being an expert.
• Sometimes it even inspires someone.
• It helps people get to know you. People tend to help and do business with those they know.
• It is a great way to keep in touch with many people at once.
• It gives you a place to stash cool stuff like your thoughts and photos.
• It shows that you’re “in the know” (or should that be in the now?) that your marketing has kept up with the times.
• Google will learn to love you! Keywords and website design are important to search engines when calculating a search result list. A blog on your website will contain keywords in every post you make, which can improve the site’s search ranking. If the blog has useful content, others will want to link to it, improving your Web site’s level of importance.
• It’s cheaper than therapy.

Give it a try! Here are a few sites where you can set-up a free or low-cost blog.

https://www.blogger.com/
http://www.typepad.com/
http://wordpress.com/

If you want a design without advertising and that’s a bit more personal and custom or that’s part of your Web site, contact Bennett Web & Design Company and we can create a custom BLOG for you or your business.