Beyond the Home Page from Bennett Web and Design

To Tweet or Not To Tweet

September 1st, 2009

Twitter describes itself as a free social messaging utility for staying connected in real-time.

Tweets are messages you send on Twitter.

A Tweetie is your sweetie who tweets.

Tweeple are people who use twitter.

Twitter is one of the hottest Internet phenomenons. It asks, “What are you doing now?” and allows replies of up to 140 characters. All messages you send automatically appear on all your “follower’s” pages, and messages from the folks you follow appear on yours. You can send a tweet from your computer or your mobile phone. Your twitter posts can be visible to the public, or private, available only to those folks you approve.

Curious about Twitter, I created a free account. I’m not certain what I expected, but found that I’m not really interested in the fact that Ellen DeGeneres is eating a tofu tuna wrap for lunch. Or that it’s raining in Paris. Or that SuzyQ likes her coffee with skim and not whole milk. Consider that on an average day there are about 3 million tweets it boggles the mind.

The very idea that you can say anything of real value in 140 characters is absurd. However, what I did find interesting was a Tweet from my favorite author that her new book will hit the stands this month. And that Coldplay will be featured on 60 Minutes. And who David Gregory will have on Meet the Press this Sunday.

It’s called social networking, but I don’t find it a particularly meaningful way to engage in ongoing dialog. I consider it more of a micro news feed.

So why use Twitter?

  • Express what you are thinking, feeling or doing and respond to what others are thinking, feeling or doing. It can provide a sort of loose support network.
  • Share your expertise and establish yourself as a leader in your field or gather advice from others. Use it as a micro information-sharing tool to direct people to your latest blog posts, or business offers.
  • Get breaking news from multiple news outlets in one place. Many media organizations use Twitter to publish links to news stories as they become available.
  • Stay connected with the activities of friends and relatives.
  • Connect with others who have the same interests. You can search Twitter members by name, e-mail address, or keyword for people who share your interests.
  • Do Good with Twitter by Tweeting about important causes to help spread the word.

Use of social networking can benefit even offline businesses. The neighborhood restaurant could share their daily specials. Non-profits could promote fundraising events. Public libraries could share their new releases.

If you are going to Twitter, when you send Tweets, make them valuable and content rich. Educate people with your Tweets. Make people laugh! Don’t fill up your Twitter with lots of boring messages or too much minutia. The biggest danger of Twitter is TMI or too much information. The default Twitter setting allows the world to see what you’re Tweeting. It’s amazing what people will Tweet and share with strangers. Remember, what you Tweet is a reflection of who you are, so think twice before Tweeting!

Time will tell if Twitter is just a fad or has real substance as a communication tool. In the meantime, follow the Good News on Twitter @ http://twitter.com/Goodnewsladies

The Facebook Addiction

August 3rd, 2009

facebookI have known about Facebook for years, but simply did not see the relevance of Facebook to my busy life. Facebook is a free social networking Web site; a place where you can connect with friends who are also online.

A few months ago, I received an e-mail message from a friend inviting me to be her “friend” on Facebook. Sounds a little bit like the grade school “will you be my friend routine,” but people have to consent to have contact with or even see others on the network. Since I was invited, I figured it was time to check out Facebook. I created an account in about five minutes. I invited my husband to join. With two friends in hand, I did not feel entirely like a geek and went in search of other people I knew. I found people from both high school and college who, despite all of my good intentions, I managed to lose track of through the years.  I have reconnected with colleagues in a completely new way. Friends of friends have befriended me. Suddenly, I feel like I am in touch with my past. It’s fun to update friends and family about what is going on in my life without interrupting their day. Friends can check out the latest pictures of my family and our latest adventure if they are interested, or not. I can keep up-to-date with the milestones (and sometimes the minutia) of their lives. Even my parents who are in their 70s, intrigued by my Facebook stories, have joined as well. They too have “re-friended” people from their pasts; proof that one can learn new tricks at almost any age.

Social networking is the most obvious benefit of Facebook. The business benefits are what took me by surprise. Consider Facebook a business network tool.

  • Without even trying, my social networking with old friends brought me a new client.
  • Facebook allows you to create special pages to highlight your business or non-profit.
  • Facebook is an excellent form of viral marketing. You can drive news about your business to your Facebook connections.
  • At last check, Facebook was the fifth most visited site on the Internet. More than half of the 45 million active Facebook users visit daily. You have access to a free tool that LOTS people are already using. How great is that?
  • Target advertising to those people that you want to reach. You can target geographically down to the county, by occupation, by hobby, by age, by gender, by marital status, etc. And the best part? You only pay when someone clicks on your ad.

Whether you have a business or just like keeping in touch with friends, try Facebook yourself at www.Facebook.com.

One caution: think before you post anything personal on the Web. How much information is too much? Remember, it is standard policy for potential employers and college admissions officers to Google candidates.

Optimize Your Web Site Photos with Free Software

July 15th, 2009

Some of my clients want me to both design and maintain a Web site for them. Others want their web site created with a tool that they can use to manage the site themselves. While the content management tools are fairly easy to use the one thing that often baffles people is managing the photos they want to upload to their site.

Digital photographs are measured in pixels, or tiny dots used to display images on screen. Digital camera manufacturers use the term “megapixels” to describe the resolution of the camera’s photograph size on screen. One million pixels is one megapixel. Its an area measurement like square feet. A typical 8-megapixel camera produces images that are 3266 x 2450 pixels. If you multiply 3266 by 2450, you get 8,001,700 or 8 million pixels.

Images from an 8 megapixel camera can make a good quality 8 x 10” print. However, if you put that same image on a web site without reducing the size, your visitors will go gray waiting for it to load. Computer screen resolution is measured in pixels. Most monitors today have at least a 1024 x 768 resolution or higher. Many older monitors only have screen resolutions of 800 x 600. Do the math and you’ll see that a digital image of 3266 by 2450 pixels imported off your camera will not properly fit into a box that is only 800 x 600 pixels in size.

At the very least, you will need to rotate, crop, and resized your images to make them ready for your Web site.

The size of your Web site’s design (also measured in pixels) will vary. Here are a few image examples along with their dimensions.

400 x 300 pixels

400 x 300 pixels

Adobe Photoshop is powerful software for editing images. With a retail price tag of $699, it probably has more features than the average person will use. Luckily, there are free tools available online that will allow you to touch up and resize your digital images. Here are a few that I’ve tried over the years and might be helpful for you.

For PC Users:
Faststone Image Viewer (http://www.faststone.org/FSViewerDetail.htm) has a nice array of features that include image viewing, management, comparison, red-eye removal, emailing, resizing, cropping and color adjustments. This software is freeware. You can download us use it on your PC computer.

300 x 225 pixels

300 x 225 pixels

Phoenix (http://aviary.com/tools/phoenix) is an online image editor where you can do basic image retouching to complex effects. Phoenix delivers the key features of a desktop image editor with the simplicity and accessibility of a web-based application.

Photoscape (http://www.photoscape.org) is an easy photo editing software that enables you to fix and enhance photos.

For MAC and PC
GIMP (http://gimp.org) for MAC OS-X is purported to be the Free Photoshop. It is more powerful than Seashore mentioned above.

For MAC users there is:
Seashore (http://seashore.sourceforge.net/index.php) serves the basic image editing needs of most computer users.

200 x 150 pixels

200 x 150 pixels

Why Join the BLOG Revolution?

June 15th, 2009

Let’s start with what is a BLOG?

A blog is an online journal.
A business soapbox.
A collaborative space.
A news outlet.
Memos to the world.
It’s whatever you want it to be.

In simple terms, a blog (or Web Log) is a web site where you write stuff on an ongoing basis. New posts shows up at the top, so your visitors can read what’s new. Share your thoughts, photos, and more with your friends, customers, and the world. BLOG sites like this one are designed with software tools that allow even novice web users to make and edit posts without having to know any code. How cool is that?

You can choose to allow BLOG visitors to comment on your posts. Or not. The really great thing is that allowing folks to comment on your posts is fairly safe with a set of built-in checks and balances that allow only comments you approve to be posted to your site.

Why have a BLOG?

There are lots of reasons to have a BLOG. If you’re a business owner, it’s a no-brainer. Consider these points:

  • Add some fun to your existing Web site.
  • It increases communication. This is almost always a good thing.
  • It increases profile. Gain a reputation for being an expert.
  • Sometimes it even inspires someone.
  • It helps people get to know you. People tend to help and do business with those they know.
  • It is a great way to keep in touch with many people at once.
  • It gives you a place to stash cool stuff like your thoughts and photos.
  • It shows that you’re “in the know” (or should that be in the now?) that your marketing has kept up with the times.
  • Google will learn to love you! Keywords and website design are important to search engines when calculating a search result list. A blog on your website will contain keywords in every post you make, which can improve the site’s search ranking. If the blog has useful content, others will want to link to it, improving your Web site’s level of importance.
  • It’s cheaper than therapy.

Give it a try! Here are a few sites where you can set-up a free or low-cost blog.

https://www.blogger.com/
http://www.typepad.com/
http://wordpress.com/

If you want a design without advertising and that’s a bit more personal and custom or that’s part of your Web site, contact Bennett Web & Design Company and we can create a custom BLOG for you or your business.

Introducing Beyond the Home Page

June 15th, 2009

“Beyond the Home Page” is my place to write about all of the little ins and outs of the Internet that intrigue me and just might be of interest to my friends and clients. My next BLOG will likely be “Why BLOG?” Other topics on my mind have to do with Facebook, Twitter, Promoting Your Web Site, and lots more.

Subscribe to “Beyond the Home Page” or stop by again soon!